FINISTERRE

 

A live brief given by the company Finisterre to reinvent the packaging used for their online packages. Finisterre wanted the designs to stick to their three points of commitment; People, Product and Environment, as much as possible.

After discovering that Finisterre were quite active in promoting the work of sea-based charities through their social media platforms, I used this information to create a range of packaging boxes that promoted various sea-based charities within the UK. The aim was to subtly create awareness to the customers about the charities and the work they do for the sea. Furthermore, to move this concept into their physical stores, I designed receipt holders that acted in a similar manner and would be given to the customer directly.

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